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Unofficial/unlicensed trading cards – Collect or Not Collect?

July 23, 2021

Some very rare football cards recently appeared on Ebay, which generated considerable interest among card collectors. The cards advertised were “homemade cards” under the name of Adidas Dragon Productions 1999, and featured single cards of Leigh Matthews Bob Skilton, Doug Wade, Wayne Richardson Ted Whitten and Kevin Heath.   The six cards sold for prices varying between $55 and $127.  Clearly, these unofficial cards were most likely made and printed using a home computer (not convinced they were actually made in Taiwan).  My research indicated that two different sets of cards were produced by Dragon Productions in late 1999.  The complete listing of cards in each of the two sets are as follows:

1999 Dragon Productions – Adidas Dragon Productions Rarity 10 (Unrecorded)

This series of 29 homemade cards, produced in 1999, show reproductions of posters featuring VFL players that appeared in the Football Life magazines from the period June 1969 to September 1975.  The card issue is very limited and was probably issued in breach of copyright, which may explain the scarcity and resulting rarity rating of 10.  The cards were printed on a home computer, cut, and sold at card fairs. There were approximately 20 sets produced. They are not an official card issue.

It should be noted that Barry Davis appears on two cards; being number 5 (July 1969 Football Life Magazine reference on rear of card) and number 29 (September 1972 Football Life Magazine reference on rear of card).  Kevin Murray also appeared on two cards; being number 6 (August 1969 Football Life Magazine reference on rear of card) and number 9 (October1972 Football Life Magazine reference on rear of card).  

   1Skilton, BobSth. Melb.                               March 1969
   2Hall, KevinCarlton                                    April 1969
   3   Patterson, MichaelRichmond                                May 1969
   4Whitten, Ted (snr)Footscray                                June 1969
   5Davis, BarryEssendon                                 July 1969
   6Murray, KevinFitzroy                                     August 1969
   7Kekovich, SamNth. Melb                                September 1969
   8Nicholls, JohnCarlton                                    October 1969
   9Murray, KevinFitzroy (Brownlow Medal)     October 1969
 10Green, MichaelRichmond                               April 1970
 11Murphy, JohnFitzroy                                     May 1970
 12Townsend, JohnMelbourne                               June 1970
 13Richardson, WayneCollingwood                           July 1970
 14Heath, KevinHawthorn                                August 1970
 15Jackson, SydCarlton                                    September 1970
 16Bedford, PeterSth. Melb                                April 1971
 17Murray, BobSt.Kilda                                   May 1971
 18Dempsey, GaryFootscray                                June 1971
 19Goggin, BillGeelong                                  July 1971
 20Molloy, GrahamMelbourne                              August 1971
 21Matthews, LeighHawthorn                                September 1971
 22Southby, GeoffCarlton                                    April 1972
 23McIntosh, JohnSt.Kilda                                   May 1972
 24Parke, GregMelbourne                               June 1972
 25Thorpe, DavidFootscray                                 July 1972
 26Price, BarryCollingwood                           August 1972
 27Wade, DougGeelong                                  August 1972
 28Bourke, FrancisRichmond                               September 1972
 29Davis, BarryEssendon                                September 1972

1999 Dragon Productions – VFL Player Caricature Dragon Productions Rarity 7 (Unrecorded)

This series of 16 homemade cards, produced in 1999, show reproductions of the John Rogers caricatures that appeared in the Footy Life magazines from the period June 1969 to September 1975.  William Ellis Green (known as WEG) and John Rogers (a Victoria Police identikit artist) were two of the most prolific and well-known newspaper political and sporting cartoon artists in Melbourne during the period from 1950 to 2010.  The card issue is very limited and was probably issued in breach of copyright, which may explain the scarcity and resulting rarity rating of 7.  The cards were printed on a home computer, cut, and sold at card fairs. There were approximately 20 sets produced. They are not an official card issue.

   1Bob PascoeSt. Kilda                               June 1969
   2John Sam Newman Geelong                                July 1969
   3   Greg ParkeMelbourne                            August 1969 
   4Syd JacksonCarlton                                 September 1969
   5Kevin MurrayFitzroy                                  October 1969
   6Alan MartelloHawthorn                             April 1972 
   7Graeme JenkinCollingwood                        May 1972
   8Geoff BlethynEssendon                              June 1972 
   9Vin WaiteCarlton                                 July 1972
 10George BissettFootscray                             August 1972
 11Craig McKellarRichmond                            September 1972    
 12Bryan WoodRichmond                            May 1975
 13Bohdan JaworskyjHawthorn                            June 1975
 14Rod Ashman Carlton                                July 1975
 15Mick NolanNorth Melb                         August 1975   
 16Kevin MorrisRichmond                           September 1975  

Clearly these cards were not an official “licensed” product.  That being said, there were an abundance of trading cards printed going back to the start of the twentieth century, by companies and small businesses to promote their products.  Many of those card issues are now highly sought after by eager collectors.  Even today, there are lots of AFL football cards being printed and produced which are not official products endorsed or licensed by the AFL. Whether these products potentially breach copyright or not, it does not appear to deter card or memorabilia collectors from acquiring such items in furtherance of their passion.  I would be interested in the views of others about the efficacy of collecting cards like the ones produced by “Dragon Productions”.

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