I have had the great pleasure of knowing Geoff Alway for the past 8 years. We first met, and developed a friendship, through our common love of collecting a wide range of sporting memorabilia.
Geoff has a tremendous and well-earned reputation as a genuine and prolific collector and, also, as a highly qualified and experienced valuer within the Australian Rules football and sporting memorabilia industry.
He provides a unique wealth of industry knowledge, together with the passion, enthusiasm and systematic approach he brings to his own specialised and diverse collecting fields. As a bonus, Geoff has the rare ability to distil and apply all of these attributes to the subject at hand, while keeping things simple and fun.
Geoff is definitely one of the first people I will ask for a well-informed and impartial view on a collectable item, a collection or on the industry itself. In fact, I referred to Geoff in 2016 when my personal collection of sporting memorabilia – acquired during and after my playing and coaching career – was being prepared for auction. Although the collection had been curated and valued by a leading auction house, I was grateful for the generous time and expertise Geoff put in to corroborate or challenge authentications and valuations. My extensive collection was successfully sold prior to public auction in September, 2016.
Most important of all, Geoff is a decent human being. He is a man of his word and a person of impeccable integrity. I have always found Geoff to be honest, fair and equitable in his business operations and he can be relied upon to objectively and professionally value items and collections to assist his clients.
I highly recommend Geoff and his company, Always Collectables.
Yours sincerely,
Ron Barassi AM
7 October 2019
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